In Real Life


I'm a digital strategist with a broad technical skill set and a keen design aesthetic. I've been helping teams build elegant software for over 15 years.


My superpowers are product development and object oriented ux.  I believe that a cocktail of design principles, cognitive science and a huge splash of empathy can solve complex human problems. I also think design without context is not UX. (Thank you Andrew Hinton)


In other words, I design for how people think.



 An ooux strategist....

  • Is known as a superstar UX practitioner: a blend of Information Architect, Business Analyst, Stakeholder Whisper, and Facilitator Extraordinaire. 
  • Proves the value of “just-enough design up-front”— in collaboration with developers, the business, and users.
  • Prevents expensive, late-in-the-game pivots by expertly exposing and clarifying complexity early in the process.
  • Make participating in IA not only feel incredibly effective, but also fun and game-like.
  • Creates a healthy, level playing field for innovate ideas and solutions.
  • Facilitates true, cross-functional, and focused collaboration. Resists haphazard design by committee.
  • Leads working sessions, not wasteful meetings. 
  • Leads teams toward strategic iteration, while fighting myopic feature-by-feature iteration that results in messy products.
  • Believes it’s inhumane and unethical to create technology that doesn't respect the natural functioning of the human brain.
  • Feels confident going into usability testing, knowing the design is directly derived from user research, the user’s mental model, and cognitive science best practices.
  • Designs strong foundations for systemic, long-term product transformation.
  • Launches scalable, sustainable, future-proof UX. 
  • Stops wishing for a seat at the table and creates it—by being so damn effective.
  • Doesn’t shy away from complexity. Confidently says: “Bring it ON!”