In Real Life

I'm a digital strategist with a broad technical skill set and a keen design aesthetic. I've been helping teams build elegant software for over 15 years.

My superpowers are product development and object oriented ux. I believe that a cocktail of design principles, cognitive science and a huge splash of empathy can solve complex human problems. I also think design without context is not UX. (Thank you Andrew Hinton)

In other words, I design for how people think.

An ooux strategist....

Is known as a superstar UX practitioner: a blend of Information Architect, Business Analyst, Stakeholder Whisper, and Facilitator Extraordinaire.
Proves the value of “just-enough design up-front”— in collaboration with developers, the business, and users.
Prevents expensive, late-in-the-game pivots by expertly exposing and clarifying complexity early in the process.
Make participating in IA not only feel incredibly effective, but also fun and game-like.
Creates a healthy, level playing field for innovate ideas and solutions.
Facilitates true, cross-functional, and focused collaboration. Resists haphazard design by committee.
Leads working sessions, not wasteful meetings.
Leads teams toward strategic iteration, while fighting myopic feature-by-feature iteration that results in messy products.
Believes it’s inhumane and unethical to create technology that doesn't respect the natural functioning of the human brain.
Feels confident going into usability testing, knowing the design is directly derived from user research, the user’s mental model, and cognitive science best practices.
Designs strong foundations for systemic, long-term product transformation.
Launches scalable, sustainable, future-proof UX.
Stops wishing for a seat at the table and creates it—by being so damn effective.
Doesn’t shy away from complexity. Confidently says: “Bring it ON!”